Job description

Responsibilities include but are not limited to:

• Shaping the market narrative for RegAI and translating complex innovation into clear, compelling customer value

• Developing a durable messaging and positioning framework that connects our AI capabilities to real client outcomes and measurable business impact

• Owning the competitive story for RegAI: running a structured win/loss review, maintaining the competitive landscape and objection handling, and iterating messaging based on what lands in the field

• Owning and accelerating the go-to-market of RegAI, with the objective of selling it, from launch planning through field enablement and adoption

• Tracking go-to-market performance — pipeline, conversion, win rates, usage, and adoption — and turning it into clear recommendations, including input on packaging and pricing

• Building the field-facing operating system — playbooks, demos, pitch assets, and battlecards — that helps consulting teams position and sell RegAI

• Working with Sia’s directors so that they can sell RegAI: ensuring they have access to the right contacts in client organizations and integrating RegAI into our augmented consulting offerings

• Owning the RegAI pitch and demo: delivering product demos and leading workshops with prospects and clients, alongside Sia’s directors

• Driving awareness of our solutions by mobilizing tech influencers and the wider AI community, and amplifying our voice across relevant channels

• Adapt marketing content for RegAI — promotional videos, insights, and campaigns that resonate with both IT and business leaders, using AI tools to scale content production — in line with Sia’s brand charter and marketing ways of working

• Coordinating cross-functional execution across product launches, customer proof points, partner moments, events, and account-based campaigns

• Owning inbound and outbound lead generation for RegAI, with accountability for SEO and GEO performance

• Partnering closely with his/her colleagues within the marketing & communication team, to keep our story impactful and relevant