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Manager, SMC Revenue Growth



Sales & Business Development
Multiple locations
Posted on Sunday, June 9, 2024

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We are looking for a Manager, Revenue Growth to join Snap Inc’s global Small and Medium Customers (SMC) organization. This role will lead and launch high-growth agency programs to serve Snap’s global SMC audience and drive retentive revenue growth in priority business segments. Quarter-backing SMC organization’s overall strategy in each segment, this person will own retentive revenue goals for segments they own globally, and ensure that agencies and SMC succeeds by leveraging Snap to power their business’ growth.

The ideal candidate brings experience owning revenue targets and leading go-to-market initiatives, with a lens akin to driving product-led growth. They will have a proven track record in problem solving, scaling, and leading growth initiatives. They will develop, deploy and scale global agency programs that address the needs of SMCs in their segment - via a test and iterate framework. The role will set and own strategic go-to-market roadmaps, with clear resourcing and support from a wide array of cross-functional groups (Marketing, Operations, Product, Engineering, Advertiser Support, and Data Analytics).

What you’ll do:

  • Be the single-threaded accountable owner for retentive revenue growth from multiple SMC segment(s) globally

  • Build program strategy to drive business growth with end-to-end ownership from ideation to goal attainment

  • Develop business plans, customer and market insights, and analyze program effectiveness

  • Plan, test and scale programs to grow adoption of business solutions across Snap’s platforms

  • Own relationship, strategy, and roadmapping with relevant product and engineering teams, supporting small and mid-market revenue and retention efforts. This team is a newly instated capability within Snap, fully dedicated to the SMC organization

  • Define & own segment-specific vision and solutions + service-levels needed to grow relevant outcomes for SMCs in that segment

  • Establish performance measurement criteria and KPIs to track against business growth goals

  • Lead global, cross-functional teams including sales, marketing, operations, data science, and product to drive program execution

  • Present results and recommendations based on program performance

  • Drive communication and influence a broad range of stakeholders including executives

Knowledge, Skills & Abilities:

  • Experience developing strategies and playbooks for launching new products or programs, especially into SMC or high-growth consumer areas

  • High comfort with and passion for data driven decision making

  • Proven track record in driving programs that are multi-geography, and complex in nature

  • Experience simplifying complexity and effectively communicating with business and technical executives, as well as external stakeholders

  • Expertise in identifying and resolving hard trade-offs; often spanning multiple quarters.

  • Experience or familiarity in working with the media or digital advertising industry

  • Ability to influence and drive change among partner teams and leadership, in service of building new approaches and shifting the daily behaviors of a team

  • Proficiency in presentation skills and comfort presenting to and communicating with senior leadership

Minimum Qualifications:

  • BS/BA degree or equivalent years of experience

  • 10+ years experience in sales, consulting, corporate strategy, services, data analytics, marketing or product/growth areas

  • Adept at influencing product teams in building solutions for specific segments of customers (SMB or consumer space)

  • Experience leading cross-functional teams to launch new products / programs and drive results, in a rigorous KPI-driven setting

  • Proven track record in problem solving, analytical thinking, and driving strategies that are data-driven and people-informed

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!


In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $202,000-$303,000 annually.

Zone B:

The base salary range for this position is $192,000-$288,000 annually.

Zone C:

The base salary range for this position is $172,000-$257,000 annually.

This position is eligible for equity in the form of RSUs.