Manager, Digital Paid Media & Growth Strategy - The Orchard
SONY MUSIC ENTERTAINMENT.
About The Orchard
The Orchard is a leading full-service music distribution company operating in 48 markets worldwide and servicing top global independent artists and labels. With cutting-edge operations and an unparalleled global team, The Orchard partners with clients to provide full scale solutions across a variety of verticals. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators to grow and evolve in the dynamic, global industry.
The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.
The Orchard has an immediate opening for a Manager, Paid Media & Growth Strategy in our Miami office. We are looking for a motivated individual with a passion for music and relevant experience in digital advertising, media buying, ad operations, or similar fields. This role plays an integral part of the Marketing department, helping to advance our groundbreaking services to clients and owned/operated properties. You’ll work alongside label & artist teams, Relationship Team, Marketing Strategists, and media buyers to create bespoke paid media strategies that will amplify releases and help achieve the artist and label’s goals. Located in our Miami office, this position will be hyper-focused on super-serving our Latin labels and artists and will be responsible for executing paid media campaigns throughout the US & LATAM. This position reports directly to the Director of Marketing Strategy and Premium Video Management and receives functional guidance from the Senior Director of Paid Media & Growth Strategy in the NYC office.
What You'll Do
- Plan, build, and optimize effective paid media and influencer campaigns for The Orchard’s Latin labels and artists across digital, traditional, and non-traditional platforms to meet our clients’ goals.
- Lead day-to-day communications with Relationship Managers and labels from our extensive Latin roster while building long-lasting client relationships with vendors and partners.
- Troubleshoot, optimize, and solve problems in campaigns across multiple platforms with extreme attention to detail.
- Build thorough analysis, creating client-facing reports and campaign insights using relevant advertising/marketing and The Orchard’s proprietary metrics, collaborating with global team members for alignment and shared learning.
- Analyze high-level data from campaign performance to identify benchmarks, trends, and best practices for future and ongoing campaigns.
- Participate in meaningful internal brainstorm sessions, strategy meetings, and client-facing meetings to develop fresh innovative strategies that drive meaningful growth and elevate artist campaigns.
- Identify opportunities to experiment and innovate creatively within different platforms used to advertise, explore, and evaluate emerging platforms we haven’t yet leveraged, and test alpha and beta products, and help provide feedback to product teams to improve advertising services and offerings for music clients.
- Assist with the monthly accounting process.
Who You Are
- 3+ years with proven experience in digital advertising or paid media, music marketing, ad operations, or similar fields.
- Fluent in Spanish with deep knowledge of Latin music, current music industry trends, and today’s digital landscape.
- Familiarity with different advertising platforms like Google Ads, Meta Business Manager, TikTok Ads Manager, and other relevant platforms.
- Strong understanding of paid media mechanics, ad platform best practices, social media algorithms, engagement tactics, and content-driven strategies within paid media campaigns.
- Ability to leverage internal and publicly-accessible data tools (ex: Chartmetric) to identify key audience locations, behaviors, and interests.
- Working knowledge of media analytics software (Datorama or similar) to analyze data, draw conclusions, and develop actionable recommendations and insights.
- Organizational and multitasking abilities to work with a high volume of campaigns with exceptional attention to detail.
- Experience working and negotiating with OOH vendors and media partners.
- Excellent communication and client management skills, ability to work under pressure with high-priority projects.
What We Give You
- You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
- A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
- Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA), a group created by our employees tasked with developing and implementing innovative solutions to advance a globally-shared goal of ensuring fair and inclusive spaces for all
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
- Investment in your professional growth and development enabling you to thrive in our vibrant community.
- The space to accelerate progress, positively disrupt, and create what happens next
- Time off for a winter recess
The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.