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Digital Communications Specialist



Marketing & Communications
Edmonton, AB, Canada
Posted on Tuesday, July 9, 2024

Digital Communications Specialist - ( 240002PA )


Grow with the best. Join a smart, creative, and inspired team that accomplishes operational excellence. Bringing together individuals with diverse backgrounds, talents, and expertise, our 26,000 team members in over 400 locations worldwide are vital to making our Company stronger.

Reporting to the Digital Communications Manager, the Specialist is a passionate, creative, and analytical communications professional. Working with a high-performing team of professionals who are focused on evolving our digital function, our goal is to reach the hearts and minds of our employees with communication experiences that shift behaviours to support and drive long- term business strategy.

Your Opportunity

Our digital ecosystem plays an important part in employee engagement. We ensure our global community have access to timely, high-quality resources and the information they need to be successful at Stantec. The DCS supports the ongoing evolution of our corporate intranet in alignment with the governance model and support the implementation and ongoing management of email tracking software. The Specialist oversees the day-to-day operations of the intranet and email tracking. They will also be responsible for reporting using our systems data and analytics. This role also supports the broader work of Stantec’s Employee Communications team and will have a critical role in driving employee engagement across our digital channels.

The ideal candidate is a creative problem solver, independent self-starter, has a flair for data and analytics, and comfortable working cross-functionally and with all levels of seniority within an organization.

Your Key Responsibilities

  • Oversee the day-to-day operations, including content development and management, of the intranet and email tracking software

  • Work closely with our Employee Communications team as well as greater Marketing and Public Relations and technology teams

  • Supports digital communications channels to build and maintain the different methods of communication EC uses to promote and distribute stories across Stantec (the intranet, email, Yammer etc.)

  • Produce analytics and reports to guide and support the EC team on tactics, strategies, and communications evaluations

  • Maintain relevant measurement of intranet usage and apply learnings to improve adoption and the user experience

  • Publishes content on the intranet while managing information management records

  • Serve as a member of the larger intrant team for intranet-related queries and support requests from the business to create new intranet pages, sites or communities

  • Provide support to content owners ensuring they have the knowledge and tools required to manage their content while ensuring a consistent approach

  • Support Employee Communications team as needed

  • Support editorial in content development and our editorial and campaign calendars

  • Establish a strong understanding of target audiences and develop strategies that map content across multiple channels to support Employee Communications strategies

  • Keep abreast of trends and advancements in digital and social media marketing as well as emerging technologies and applications


Your Capabilities and Credentials

  • Creative, strategic thinker

  • Detail-oriented and organized, with exceptional prioritization skills

  • Ability to effectively balance multiple priorities

  • Strong project management skills

  • Fundamental understanding of the digital marketing landscape

  • Excellent written and verbal communication skills, with proven ability to tell brand stories and communicate complex, technical ideas in simple language

  • Proven ability to create content that positively impacts brand and business objectives

  • Proficient with digital marketing systems, with a preference for enterprise systems such as Adobe Experience Manager, Marketo, and/or Hootsuite

  • Experience hosting webinars and digital events on commonly used platforms, such as Teams, etc.

  • Proficient with digital marketing analytics platforms, such as Google, Adobe, SEO tools, and others

  • Proven ability to use digital marketing data to inform digital strategy and tactics

  • Ability to collaborate effectively with creative professionals (writers, graphic designers, videographers) in a team environment, as well as to work autonomously

  • Experience presenting content and analytics to teams, including senior leaders

Education and Experience

  • Post-secondary degree in communications, public relations, or marketing.

  • Minimum 5 years of experience in content marketing, communications, public relations, or journalism

This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.

Stantec is a place where the best and brightest come to build on each other’s talents, do exciting work, and make an impact on the world around us. Join us and redefine your personal best.

Pay transparency laws require employers to provide the following information for positions that may be in the following jurisdiction(s):

Salary Range(s):

  • Lower Mainland $70,900/BC Other Areas $66,900 - Lower Mainland $102,800/BC Other Areas $97,000 Min/Max Pay Range for postings located in BC (Lower Mainland includes Vancouver & Burnaby)

The final agreed upon compensation is based on individual education, qualifications, experience, and work location. At Stantec certain roles are bonus eligible.

Benefits Summary: Regular full-time and part-time employees will have access to health, dental, and vision plans, a well-being program, health care spending account, wellness spending accounts, group registered retirement savings plan, employee stock purchase program, group tax-free savings account, life and accidental death & dismemberment (AD&D) insurance, short-term/long-term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage, and paid time off.

Temporary/casual employees will have access to group registered retirement savings plan, employee stock purchase program, and group tax-free savings account.

The benefits information listed above may not apply to union positions because benefits for such positions are governed by applicable collective bargaining agreements.

Primary Location : Canada-Alberta-Calgary

Other Locations : Canada-Ontario-Markham, Canada-British Columbia-Vancouver, Canada-Alberta-Edmonton, Canada-Ontario-Toronto

Organization : BC-1186 Employee Communications-CA Corporate

Employee Status : Regular

Job Level : Individual Contributor

Travel : No

Schedule : Full-time

Job Posting : Jul 8, 2024, 7:35:44 AM

Req ID: 240002PA


Stantec provides equal employment opportunities to all qualified employees and applicants for future and current employment and prohibit discrimination on the grounds of race, color, religion, sex, national origin, age, marital status, genetic information, disability, protected veteran status, sexual orientation, gender identity or gender expression. We prohibit discrimination in decisions concerning recruitment, hiring, referral, promotion, compensation, fringe benefits, job training, terminations or any other condition of employment. Stantec is in compliance with local, state and federal laws and regulations and ensures equitable opportunities in all aspects of employment. EEO including Disability/Protected Veterans