Requisition Number: 23848BR

Description:

The Stantec Center of Expertise in Communications and Stakeholder Engagement provides a full spectrum of services, supporting climate and energy policy outreach. Our communication projects are focused on Sustainability, Clean Energy, Energy Transition, Climate Change, Nature and Biodiversity, and Circular Economy and aim at raising wider awareness and understanding of related European policies.

Stantec Belgium’s major client groups include European Union institutions, bodies and its agencies, governments, international funding, and aid agencies.

We employ and partner with a diverse network of Communication experts, Energy experts, Climate scientists, and environmental specialists. They help us bridge the gap between sectoral expertise and the need for efficient, impactful, and clear messages to EU citizens.

We are currently seeking to recruit a full-time Freelance Social media officer to join our international and dynamic Belgian unit to support our growth and ambition in Communications and Stakeholder Engagement services.

Job purpose

The Social media officer will work closely with our client, CINEA as Community Manager for the LIFE Programme (https://cinea.ec.europa.eu/programmes/life_en). The officer will focus on the community management of the LIFE Programme’s project’ social media channels: X, LinkedIn, Facebook, Instagram and YouTube.

The Social media officer will undertake community management ensuring multi-channel coherence of the LIFE Programme online community and foster engagement. The officer will implement and update, as needed, the social media strategy, ensure weekly monitoring and reviews.

Responsibilities

The community management will:

• plan, run and monitor campaigns in the LIFE channels to promote specific activities including drafting strategy documents;

• manage accounts on social media platforms and animate the selected networks;

• provide community management, including reporting and moderating channels during office hours;

• design and layout audio-visual material (visuals, animations, videos developed specifically for social media);

• provide digital marketing including buying advertising, develop/purchase social media applications and produce mini-sites;

• analyse trends: stay abreast with and provide advice on the current innovations in the area; including community management and publication of engaging and high impact content on the existing social media channels.

• Monitor and report activities on social media, including through Emplify and TalkWalker.

Sub-activities will include, among others:

• Support the LIFE Programme with the identification of core messages to communicate on the projects, perform target group monitoring analysis and identify key target audiences and stakeholders to engage with, etc. producing a weekly social media editorial calendar as well as social media actions to reach key performance indicators.

• Update of objectives, key performance indicators and engagement objectives per channel (reach, engagement) for X, LinkedIn, Facebook, Instagram and YouTube. Generate creative ideas that are specific, measurable, achievable, realistic and time-bound, ensuring localisation towards audiences (geography, behaviours and expectations).

• Manage and grow the online LIFE community

• Provide and apply recommendations on how to improve social media performance and engagement

• Design social media visuals, videos, carousels using, among others, CANVA.

• Disseminate and promote community activities (news, events, podcasts, articles, videos).

Qualifications:

Applicants should as a minimum have the following qualifications and demonstrate the following skills:

• University degree in a relevant discipline such as Journalism, Communication, Graphic Design, Digital Marketing, Sustainability, Environment, Political Science, climate studies or similar.

• At least 5 years of relevant experience in managing social media channels, contributing to communication projects or projects with activities such as digital communication and social media tools, and production of visuals for social media engagement in a communication agency, a think-tank, an EU-funded project, an European association, a federation or a public institution.

• Demonstrated experience of management of social media channels, in particular LinkedIn and Instagram

• Comprehensive knowledge of EU Web guide, GDPR and IPR requirements is an asset.

• Experience of working independently with various stakeholders, notably donors, public authorities, NGOs in a multi-cultural context.

• Experience in advising clients for appropriate social media community management approach.

• Native-level or equivalent English knowledge, knowledge of another EU language is an advantage.

• Good communication skills and demonstrated experience in facilitating dialogue and communication.

• Good understanding of the thematic fields of environment, circular economy, climate change, and clean energy transition.

• Ability to work independently and manage all aspects of online engagement, while while also collaborating effectively with internal teams.

• Strong multitasking abilities, and a proactive approach in a fast-paced environment, while remaining process-oriented and respectful of established procedure.

About Stantec:

We’re active members of the communities we serve. That’s why at Stantec we always design with community in mind. We believe growing a great design company happens from the inside out. We look for people who are drawn to use every talent they possess, plus imagination, determination and a drive to do the extraordinary.

The Stantec community unites approximately 28,000 employees working in over 400 locations across six continents. We collaborate across disciplines and industries to bring projects to life. Our work as architects, engineers, and consultants from initial project concept and planning through design, construction and commissioning is built on a solid history of success. So when we take on a project we see the opportunity to make a lasting connection with the people and places where we live and work. Redefine your personal best. Join us!

Work Location(s):Belgium, Belgium-La Hulpe

Employment Type: Full-Time

Job Type: Regular