About us:
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
About the team:
The Marketing Analytics team empowers business leaders and partners with data-driven insights that enable faster, smarter, and more scalable decision-making. We collaborate closely with stakeholders to understand business priorities, translate complex data into actionable recommendations, and drive profitable growth, stronger guest engagement, and improved marketing effectiveness.
About the role:
The Lead Data Analyst will serve as a strategic analytics partner for the Marketing Analytics team, applying data, reporting, advanced analytics, and AI-enabled solutions to solve complex business problems. This role will work independently and cross-functionally with business partners to translate ambiguous needs into scalable data solutions, deliver clear insights, and influence marketing strategy. The role requires strong analytical rigor, business acumen, data storytelling, hands-on experience with large-scale datasets, and the ability to design analytical solutions that support faster, smarter, and measurable decision-making.
Key Responsibilities
• Partner with business leaders and cross-functional stakeholders to understand priorities, validate business requirements, and translate questions into analytical solutions.
• Analyze marketing performance, guest behavior, loyalty engagement, campaign effectiveness, personalization, audience strategy, and business impact.
• Query, manipulate, and analyze large-scale datasets using tools such as GCP BigQuery, Spark, SQL-based warehouses, and data pipelines.
• Apply analytical and statistical techniques to identify trends, measure business drivers, support test design, and inform strategic decisions.
• Design, develop, and deliver reporting, dashboards, decision-support models, and scalable analytical solutions.
• Build clear, executive-ready narratives that simplify complex analysis and enable stakeholders to act with confidence.
• Consult on and develop AI-enabled analytical solutions across Generative AI, AI agents,and agentic AI use cases.
• Evaluate AI-driven analytical workflows by defining quality metrics, assessing
reliability, and measuring business impact.
• Create and maintain documentation for analytical methodologies, assumptions, AI solution design, and project execution.
• Contribute to reusable knowledge assets, best practices, and iterative model development.
• Ensure compliance with corporate data protection standards and responsible AI practices, including privacy, bias mitigation, explainability, and governance.
• Stay current on industry trends, emerging methodologies, marketing measurement practices, and AI-enabled analytics capabilities.
About You:
• 8+ years of relevant work experience with a graduate BA/BS/B.Tech /B.E. or Master’s degree in Statistics, Econometrics, Mathematics, Data Science, Computer Science, or an equivalent field.
• Strong proficiency in SQL, SQL optimization, and DW/BI concepts.
• Hands-on experience with structured databases such as Teradata, Oracle, and Hive, as well as unstructured data environments including HDFS.
• Proven experience working with large-scale datasets and building scalable analytical solutions.
• Proficiency in BI visualization tools such as Power BI, Looker, Tableau, or similar platforms.
• Hands-on experience with R, Python, Hive, or other open-source languages and database technologies.
• Strong understanding of analytical techniques such as regression, time-series modeling, classification, segmentation, forecasting, and driver analysis.
• Experience with Git source code management and agile delivery practices.
• Strong problem-solving skills with a systematic, logical, and detail-oriented approach.
• Ability to work independently, manage ambiguity, prioritize effectively, and deliver high-quality work in a fast-paced environment.
• Strong communication, data storytelling, service orientation, and relationship-building skills.
• Ability to think critically, mentor peers, share knowledge, and continuously improve analytical practices.
• Experience in Retail, Marketing, Loyalty, Customer, or Merchandising Analytics is strongly preferred.
• Ability to identify high-impact Generative AI opportunities and translate business problems into scalable AI-enabled solutions.
• Experience driving adoption of AI-agent enabled or agentic AI capabilities to improve automation, analytics productivity, and enterprise decision-making.
• Understanding of responsible and scalable AI adoption practices, including governance,risk considerations, data privacy, and integration with analytics ecosystems..

Useful Links-

Life at Target- https://india.target.com/

Benefits- https://india.target.com/life-at-target/workplace/benefits