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Experiential & Event Marketing Specialist

The Capital Group

The Capital Group

Administration, Marketing & Communications
Multiple locations
Posted on Friday, February 9, 2024

“I can succeed as an Experiential Event Specialist at Capital Group.”

As an Experiential Event Specialist at Capital Group, you will have the opportunity to design, plan and execute tailored, one of a kind event experiences that highlight our unique brand and culture while exceeding customer and client expectations. You will collaborate closely with counterparts across Marketing, Sales, and our Leadership teams across the business to develop engaging in-person, virtual and digital experiences that bring to life the value proposition of Capital Group and showcase our brand and product stories. In addition to traditional events, you will assist in creating connections between experiential initiatives and sales, marketing, and functional groups – digital, social media, and public relations to deliver the highest quality experiences.

You will be responsible for managing and executing multi-channel projects that include live experiential events, video production and social and digital customer journeys. You will work closely with key stakeholders to develop the overall project plans, production schedule and project budget. Where events are concerned, you will be tasked with coordinating all event logistics, including online set up and registration, venue management and liaising, food and beverage requirements, meeting room set ups, fabrications, travel and accommodations, required staffing and promo items, and overseeing production, audio visual and technical aspects of events.

Your work will have a direct impact on our relationship with our customers; by using your creativity and diligence to create unique team experiences, you will enable our brand to shine across our highest priority market segments.

I am the person Capital Group is looking for:

  • You have at least 2 years of professional experience, preferably including managing large and complex meetings and events, coordinating across internal and external stakeholders, vendors and clients.

  • You are interested in learning from and being mentored by senior experiential marketers and event planners.

  • You have experience with and/or an interest in learning event technology tools and platforms, such as Cvent, Bizzabo, PGI and similar products, to support in-person, virtual, webinars and hybrid events.

  • You are comfortable with the idea of managing data collection and performance tracking of key events and projects in order to provide ongoing analysis and optimization recommendations.

  • You demonstrate agility by working across multiple business groups creating and executing communications for complex and sensitive change-management programs that contribute to the delivery of business outcomes.

  • You are a savvy communicator, a creative thinker, and a resourceful problem solver.

  • You understand what being client-oriented entails and are interested in a role that will allow you to work with diverse groups of customers, clients and stakeholders.

  • You are passionate about the customer and client experience and understand the essential role that an experiential event specialist can play in helping to engage and inspire.

  • You are comfortable working in a hybrid work environment (3 days/week in office)

  • You hold a Bachelor’s degree in Business, Marketing, Communications and/or related field

Southern California Base Salary Range: $92,423-$147,877

In addition to a highly competitive base salary, per plan guidelines, restrictions and vesting requirements, you also will be eligible for an individual annual performance bonus, plus Capital’s annual profitability bonus plus a retirement plan where Capital contributes 15% of your eligible earnings.

You can learn more about our compensation and benefits here.

We are an equal opportunity employer, which means we comply with all federal, state and local laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of race, religion, color, national origin, ancestry, sex (including gender and gender identity), pregnancy, childbirth and related medical conditions, age, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, citizenship status, AIDS/HIV status, political activities or affiliations, military or veteran status, status as a victim of domestic violence, assault or stalking or any other characteristic protected by federal, state or local law.