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Digital Product Manager, Senior - Marketing

The Capital Group

The Capital Group

Marketing & Communications, Product
Los Angeles, CA, USA
Posted on Tuesday, July 9, 2024

I can succeed Senior Product Manager, Marketing Technology at Capital Group”

I can make a difference for millions of investors to pursue their real-life goals by joining Capital Group as a Marketing Technologies Senior Product Manager.

As a Marketing Technologies Senior Product Manager, you will use your experience and expertise to lead the development and management of our marketing technology stack and strategic SaaS services. You will drive innovation and partner with our marketing/ sales teams to shape our marketing data and technology capabilities. You will develop the strategy and roadmaps, communicate progress, and define functional requirements for marketing products, services, and initiatives. This role is for a professional who has a record of delivering transformative marketing technology initiatives at a high level. You’re a product leader who wants to work on real problems that affect real people. You’re curious and relentless in pursuing operational efficiency and defining solutions, creating investment business cases, and scaling the company. You can understand member needs and develop a strategy that optimizes resources and balances marketing and technology needs. You have empathy but can prioritize with limited resources. You have a growth mindset and want to be challenged. You have a high standard and want to make a difference. You’ll bring a sense of urgency that matches our opportunity.

In this role, you can expect:

  • Strategic Planning: Develop and execute a forward-thinking marketing technology strategy that aligns with our business objectives and positions us as a leader in the industry. Identify emerging trends, assess market dynamics, and recommend innovative technologies to enhance our marketing capabilities.
  • Product Leadership: Take ownership of the entire product lifecycle, from ideation to implementation. Collaborate with cross-functional teams to define product roadmaps, prioritize features, and ensure successful execution. Champion a customer-centric approach to deliver exceptional user experiences and maximize value.
  • Technology Evaluation & Integration: Evaluate, select, and integrate cutting-edge marketing technologies, ensuring seamless interoperability and data flow across platforms. Stay abreast of industry developments, partner with architecture and technology teams to vet new vendors and forge strategic partnerships to drive continuous improvement. Build product investment business cases to help guide strategic decision making.
  • Stakeholder Engagement: Partner closely with cross functional teams and key stakeholders to understand their needs, align technology solutions, and drive adoption. Leverage your deep understanding of marketing technology to provide thought leadership and strategic guidance.
  • Innovation and Experimentation: Foster a culture of innovation by enabling experimentation, A/B testing, and agile methodologies. Continuously partner with teams to explore emerging technologies, conduct feasibility studies, and spearhead proof-of-concepts to evaluate their potential impact.
  • Data driven decision: Enable key performance metrics for marketing performance by partnering with data and analytics teams to derive actionable insights and optimization of marketing campaigns
  • Leadership and Mentorship: Provide guidance and mentorship to junior team members, fostering their professional growth. Act as a subject matter expert, sharing industry knowledge, best practices, and insights to drive excellence across the organization.

“I am the person Capital Group is looking for.”

To thrive in this role, you have:

  • Minimum of 8-10 years of experience as a Product Manager, with a focus on marketing technologies.
  • Proven track record of successfully leading and delivering large-scale marketing technology initiatives, ideally in a fast-paced, data-driven environment.
  • Deep understanding of a wide range of marketing technologies and platforms, including Adobe Experience Cloud products, such as Customer Data Platform, Customer Journey Management, Omni-Channel Analytics. Experience with SalesForce Marketing Cloud, marketing automation, personalization & measurement would be preferred.
  • Expertise in data privacy regulations and compliance, with the ability to navigate complex data governance requirements.
  • Exceptional strategic thinking, with a demonstrated ability to translate business objectives into actionable marketing technology strategies.
  • Demonstrated understanding of B2B businesses, and the application of these technologies in this space.
  • Strong analytical mindset, proficient in analyzing complex data sets, deriving insights, and making data-driven decisions.
  • Excellent leadership, communication, and stakeholder management skills, with the ability to influence and inspire cross-functional teams.
  • Proven experience in driving innovation, championing new technologies, and fostering a culture of experimentation.

Southern California Base Salary Range: $171,968-$292,346

In addition to a highly competitive base salary, per plan guidelines, restrictions and vesting requirements, you also will be eligible for an individual annual performance bonus, plus Capital’s annual profitability bonus plus a retirement plan where Capital contributes 15% of your eligible earnings.

You can learn more about our compensation and benefits here.

* Temporary positions in Canada and the United States are excluded from the above mentioned compensation and benefit plans.

We are an equal opportunity employer, which means we comply with all federal, state and local laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of race, religion, color, national origin, ancestry, sex (including gender and gender identity), pregnancy, childbirth and related medical conditions, age, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, citizenship status, AIDS/HIV status, political activities or affiliations, military or veteran status, status as a victim of domestic violence, assault or stalking or any other characteristic protected by federal, state or local law.