Basic information
Job Name:
Digital Experience & MarTech Strategist
Location:
Washington, DC
Line of Business:
Global Corporate Affairs
Job Function:
Investor Services
Date:
Thursday, July 24, 2025
Digital Experience & MarTech Strategist
The Carlyle Group
Washington, USA
USD 10k-15k / month
Posted on Jul 25, 2025
Position Summary
The position is open to applicants in Washington, DC and New York, NY.
The Digital Experience & MarTech Strategist will play a pivotal role in transforming Carlyle’s digital ecosystem—driving strategy through execution to elevate digital experiences and optimize the marketing technology stack. This role is central to enhancing client engagement, acquisition, and retention through seamless, user-centric digital interactions.
A key focus will be leading the redesign and redeployment of Carlyle.com, including setting the long-term vision for the firm’s digital presence. This entails overseeing day-to-day execution across user experience (UX), design, content, and technical implementation—while serving as the primary liaison between the marketing team, technical stakeholders, and external agencies.
Beyond the website transformation, the strategist will partner closely with the Global Technology & Solutions (GTS) team and internal subject matter experts to evolve Carlyle’s broader marketing technology infrastructure. This highly collaborative role is instrumental in maintaining a consistent brand experience and driving marketing’s operational excellence across Carlyle’s digital touchpoints.
Responsibilities
Digital Experience Strategy & Execution
- Lead the end-to-end redesign of Carlyle.com, ensuring alignment with brand identity, business goals, user needs, and technology infrastructure.
- Serve as product owner of the corporate website, maintaining a user-first lens while balancing input from stakeholders across the organization.
- Manage and coordinate a cross-functional team—including vendors, UX designers, developers, and internal subject matter experts—to deliver against project goals and timelines.
- Oversee UX research and testing to validate design decisions and ensure intuitive, accessible, and engaging user journeys.
- Define and maintain robust website governance practices, including content workflows, compliance protocols, and accessibility standards.
- Translate business and marketing requirements into clear user stories, technical specifications, and feature requests for development teams.
MarTech Strategy & Implementation
- Evaluate, recommend, and implement marketing technology platforms that support digital engagement, personalization, and campaign performance.
- Ensure the seamless integration of MarTech tools—including analytics, tag management, CRM, digital asset management (DAM), and email marketing platforms—within the website and broader digital ecosystem.
- Collaborate closely with the Global Technology & Solutions (GTS) team and compliance partners to ensure scalable, secure, and compliant use of marketing technologies.
- Act as a thought partner to marketing and technology teams in shaping Carlyle’s long-term MarTech roadmap, including platform rationalization, vendor selection, and future-state architecture.
Qualifications
Education & Certificates
- Bachelor’s degree required; degree in digital media, computer science, marketing, or related field preferred.
- 10+ years of experience in website strategy, UX product ownership, and digital project management, ideally within financial services or another regulated industry.
- Strong understanding of UX principles, design systems, responsive frameworks, and accessibility (WCAG) standards.
- Experience managing external agencies and internal cross-functional stakeholders.
- Familiarity with modern CMS platforms (e.g., Drupal, Adobe Experience Manager), front-end technologies, and APIs.
- Experience implementing or working alongside MarTech platforms such as Salesforce and Adobe.
- Agile or hybrid project management experience, including sprint planning, backlog grooming, and cross-team coordination.
- Excellent written and verbal communication skills, with an ability to influence at all levels of the organization.
- Strong executive presence and ability to translate complex digital concepts into clear business outcomes.
- PMP, CSM, or UX certification is a plus.
Benefits
- Ability to work with a hybrid environment
Compensation
The compensation range for this role is specific to New York, NY and Washington, DC, and takes into account a wide range of factors including but not limited to the skill sets required/preferred; prior experience and training; licenses and/or certifications.
The anticipated compensation range is between $10,000 and $15,000 per month.
Company Information
The Carlyle Group (NASDAQ: CG) is a global investment firm with $453 billion of assets under management and more than half of the AUM managed by women, across 641 investment vehicles as of March 31, 2025. Founded in 1987 in Washington, DC, Carlyle has grown into one of the world's largest and most successful investment firms, with more than 2,300 professionals operating in 29 offices in North America, Europe, the Middle East, Asia and Australia. Carlyle places an emphasis on development, retention and inclusion as supported by our internal processes and seven Employee Resource Groups (ERGs). Carlyle's purpose is to invest wisely and create value on behalf of its investors, which range from public and private pension funds to wealthy individuals and families to sovereign wealth funds, unions and corporations. Carlyle invests across three segments - Global Private Equity, Global Credit and Carlyle AlpInvest - and has expertise in various industries, including: aerospace, defense & government services, consumer & retail, energy, financial services, healthcare, industrial, real estate, technology & business services, telecommunications & media and transportation.
At Carlyle, we believe that a wide spectrum of experiences and viewpoints drives performance and success. Our CEO, Harvey Schwartz, has stated that, "To build better businesses and create value for all of our stakeholders, we are focused on assembling leadership teams with the strongest insights from a range of perspectives." We strive to foster an environment where ideas are openly shared and valued. By bringing together teams with varied expertise and approaches, we enjoy a competitive advantage and create a stronger foundation for long-term success.