Basic information
Job Name:
Head of Wealth Marketing – International (EMEA, APAC)
Location:
London
Line of Business:
Investor Relations
Job Function:
Investor Services
Date:
Tuesday, January 20, 2026
Head of Wealth Marketing - International (EMEA, APAC)
The Carlyle Group
Marketing & Communications
London, UK
Posted on Jan 21, 2026
Position Summary
Carlyle is seeking an accomplished and globally-minded Principal, Head of Wealth Marketing – International to lead marketing efforts across the firm’s wealth businesses in Europe and APAC. This senior marketer will be responsible for elevating Carlyle’s brand and engagement across wealth clients.
In this role, you’ll drive the development and execution of regionally relevant marketing strategies that bring Carlyle’s global wealth platform to life by ensuring alignment with firmwide priorities while adapting to local market dynamics. You’ll collaborate closely with cross-functional teams to deliver cohesive, data-driven programs that strengthen client engagement and accelerate growth.
This is a high-impact leadership role for a marketer who combines global perspective with local sensitivity, strategic acumen with executional excellence, and the ability to lead through influence in a complex, cross-regional environment.
Responsibilities
- Lead marketing strategy and execution for Carlyle’s wealth businesses in Europe & APAC, ensuring global alignment while tailoring initiatives to regional opportunities and client needs.
- Partner with cross-functional teams to design and deliver integrated marketing programs that deepen engagement with clients.
- Develop and adapt thought leadership and educational content to reflect regional market insights and resonate with local audiences.
- Champion Carlyle’s brand in the wealth channel broadly, ensuring that every client touchpoint (e.g., digital platforms, events and communications) reinforces the firm’s distinct identity and global standards of excellence.
- Contribute to key marketing technology initiatives that advance Carlyle’s digital infrastructure to enhance targeting, personalization, scalability and client engagement.
- Leverage data and analytics to assess campaign performance, drive continuous improvement, and share insights across regions.
- Monitor wealth and asset management trends, identifying emerging opportunities for innovation, differentiation, and market leadership.
- Serve as a senior member of the Global Wealth Marketing leadership team, contributing to strategy development and talent growth.
Qualifications
Education & Certificates
- Bachelor’s degree, required
- Concentration in Marketing, Business or a related field, preferred
- Master’s or MBA preferred
Professional Experience
- 15+ years of overall relevant marketing experience, required
- Experience in financial services (asset management, wealth management), preferred
- Proven track record leading high-performing marketing teams across multiple geographies.
- Strong understanding of financial products and services, with the ability to translate complex concepts into client-friendly language.
- Deep understanding of global wealth distribution channels and investor audiences.
- Proven expertise in martech tools and data platforms (CRM systems, marketing automation, analytics dashboards, and social advocacy tools).
- Exceptional written and verbal communication skills, with comfort engaging other senior leaders of the firm.
Competencies & Attributes
- Visionary leader who combines strategic thinking with creative execution to drive brand and business impact.
- Skilled collaborator and confident communicator who builds strong partnerships across functions, regions, and seniority levels.
- Culturally attuned and globally minded, with a deep appreciation for local nuance and global consistency.
- Passionate storyteller, able to represent Carlyle’s brand and thought leadership with authenticity and clarity.
- Entrepreneurial, resourceful, and energized by leading through influence in a complex, global environment.
- Ability to operate effectively in a fast-paced organization.
- Analytical and insights-driven, with the ability to use data to inform decisions and measure success.
Company Information
The Carlyle Group (NASDAQ: CG) is a global investment firm with $474 billion of assets under management and more than half of the AUM managed by women, across 660 investment vehicles as of September 30, 2025. Founded in 1987 in Washington, DC, Carlyle has grown into one of the world's largest and most successful investment firms, with more than 2,400 professionals operating in 27 offices in North America, Europe, the Middle East, Asia and Australia. Carlyle places an emphasis on development, retention and inclusion as supported by our internal processes and seven Employee Resource Groups (ERGs). Carlyle's purpose is to invest wisely and create value on behalf of its investors, which range from public and private pension funds to wealthy individuals and families to sovereign wealth funds, unions and corporations. Carlyle invests across three segments - Global Private Equity, Global Credit and Carlyle AlpInvest - and has expertise in various industries, including: aerospace, defense & government services, consumer & retail, energy, financial services, healthcare, industrial, real estate, technology & business services, telecommunications & media and transportation.
At Carlyle, we believe that a wide spectrum of experiences and viewpoints drives performance and success. Our CEO, Harvey Schwartz, has stated that, "To build better businesses and create value for all of our stakeholders, we are focused on assembling leadership teams with the strongest insights from a range of perspectives." We strive to foster an environment where ideas are openly shared and valued. By bringing together teams with varied expertise and approaches, we enjoy a competitive advantage and create a stronger foundation for long-term success.