Innovation Accelerator - Insights Associate Director of Marketing
The Clorox Company
Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace
Your role at Clorox:
The Innovation Accelerator – Associate Director of Marketing Insights is responsible for shaping and delivering best in class consumer and market research that uncovers strategic insights and ideas that drive innovation growth for Clorox.This role will anticipate future needs of consumers, empower internal teams with deep insights and recommendations to transform how we create innovative products and strategies. This role will drive the learning agenda for projects that will range from discovery to commercialization by conducting market and consumer research, idea generation, prototyping, testing, and in-market launches.
Exciting opportunity to join the Innovation Accelerator team and impact all Business Units’ innovation funnel, capabilities, and future company’s growth through adjacencies and disruptive ideas.
In this role, you will:
- Build Consumer obsession culture by deeply understanding for consumer wants, needs, goals, and behaviors, championing the consumer to shape superior innovation solutions and experiences
- Lead and execute consumer learning plans based on innovation project needs to uncover meaningful consumer insights; identify resources and manage budget required to deliver learning plan needs
- Drive external focus by analyzing market and consumer trends/ insights to identify new opportunities areas based on unsolved consumer tensions, competitive challenges, and evolving consumer needs.
- Identify and analyze consumer needs to build growth maps, platforms, adjacencies and disruptive initiatives
- Research approaches within the CIA team and broader Clorox organization.
- Build and support innovation solutions for current BU initiatives as well as new-to-the company adjacencies.
What we look for:
Experience
- Minimum of 10 years in market research and insights with
- 5 years min experience in CPG/ FMCG is must.
- Brand and innovation experience
- Market data understanding and analysis (e.g. Circana/ Nielsen)
- Digitally Savvy and proficient in research tools and agile methodologies
- Deep understanding of and curiosity for consumer insights and competitive intelligence
Skills
- Ability to design and execute learning plans based on project objectives
- Ability to "connect the dots" from multiple sources of consumer research, trends, and competitive intelligence and translate into actionable insights to inform decision-making and refine innovation strategies
- Experience with agile or lean development tools, process and/or concepts to enable faster, leaner, and consumer-obsessed teams that increase speed of outcomes
- Ability to work across varied functions and roles across different business units to drive results and influence decision-making
- Strong written and verbal communication to effectively communicate complex ideas to both internal and external stakeholders
- Strong analytical skills and data-driven mindset.
Education
- Bachelor’s degree in business, marketing, statistics or a related field.
- MBA or Masters a plus
#LI-Hybrid
Workplace type:
Seeking candidates for a hybrid work opportunity, combining the best of both worlds with 3 days in the office. Embrace flexibility and productivity as you collaborate in-person with colleagues, fostering innovation and teamwork.We seek out and celebrate diverse backgrounds and experiences. We’re looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.
At Clorox, we have a Culture of Inclusion. We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community. Learn more about our I&D program & initiatives here.
[U.S.]Additional Information:
At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.
We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area.
All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process.
This job is also eligible for participation in Clorox’s incentive plans, subject to the terms of the applicable plan documents and policies.
Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.
To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.