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Content Marketing Lead

U.S. Bancorp

U.S. Bancorp

Marketing & Communications
Multiple locations
Posted on Wednesday, February 28, 2024

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

U.S. Bank’s Business Banking Marketing Office is seeking a Marketing professional with proven leadership experience creating best-in-class B2C and B2B content marketing strategies to work collaboratively and cross functionally, transforming how the Business Banking segment connects with existing and potential clients, deepening engagement, and driving business goals.

As the Senior Vice President of Content Marketing within the Business Banking segment at U.S. Bank, you will be a critical driver of our Small Business growth strategy. You will lead the strategy, planning, research and creation of marketing content to build awareness, drive consideration and power conversion for all products and services within the Business Banking segment at U.S. Bank.

This individual develops and leads omnichannel, client-centric, marketing programs that maximize client growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Manages professional employees and/or supervisors of complex support production marketing team(s). Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams. Adapts departmental plans and priorities to address agility, resource and operational challenges. Leads and optimizes an agile, cross-functional operating model to drive business goals specific to content marketing. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies. Will partner successfully with product, technology, credit and risk, and sales, to drive our revenue objectives. This is an experienced position requiring strong leadership/management, content marketing strategy, marketing technology, and project management skills.

Additional responsibilities include:

  • Establish a clear vision and bold roadmap, leveraging the knowledge of our partners in sales and product to shape the messaging and content architecture that defines our identity in the digital realm within owned and paid channels.

  • Cultivate partnerships within the product and sales organizations to uncover client needs, and develop content marketing strategies that reflect segment specific buying journeys.

  • Develop and manage the content marketing budget, ensuring efficient allocation of funds across existing activities, establishing, and funding test agendas to improve and expand capabilities and activities, balancing near-term and long-term growth and efficiency needs.

  • Establish a best-in-class content marketing engine, defining governance, and production processes to drive effectiveness, quality and efficiency.

  • Partner with analytics to develop and optimize targeting strategies that leverage third-party and first-party data sources.

  • Partner with digital marketing and analytics leaders to create experiences capable of developing signals and audiences consistent with high-intent leads.

  • Recruit, manage and develop a team of high-performing marketing professionals, overseeing all content marketing campaigns, fostering a culture of innovation, collaboration, and continuous improvement.

  • Partner with product and sales to shape audience strategy and segmentation.

  • Ensure that content marketing activities are properly measured, deploying a variety of tools and methodologies to drive near-term optimizations, as well as long-term strategic outcomes.

Preferred Skills/Experience

  • Bachelor's degree, or equivalent work experience

  • 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results

  • Consistent track record for scaling business via content marketing channels and strategies.

  • Advanced knowledge of CRM and lead generation strategies

  • Exceptional strategic and analytical problem solving and storyboarding skills.

  • Detail-oriented with excellent organizational skills.

  • Highly fungible and able to easily adapt to shifting priorities without disruption.

  • Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services

  • Strong organizational, interpersonal and team building skills

  • Excellent verbal, written and presentation skills

  • Agility in thinking and delivery, along with proven ability to take direction in support of company goals

  • Strong decision-making and problem-solving skills

  • Proven ability to independently manage multiple projects and assignments that are completed on time and on budget

  • Proficient computer navigation skills using a variety of software packages

  • MBA or equivalent markers of high achievement are a plus

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.


Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

  • Healthcare (medical, dental, vision)

  • Basic term and optional term life insurance

  • Short-term and long-term disability

  • Pregnancy disability and parental leave

  • 401(k) and employer-funded retirement plan

  • Paid vacation (from two to five weeks depending on salary grade and tenure)

  • Up to 11 paid holiday opportunities

  • Adoption assistance

  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS EEO poster.


U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, US Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401k contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $155,295.00 - $182,700.00 - $200,970.00Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.