Data Analytics 6
U.S. Bank
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Job Description
U.S. Bank is seeking a Portfolio Marketing Analyst with a primary focus of leading Analytics for our Balance Generation and Convenience Check program. U.S. Bank’s Balance Generation program is designed to increase the Bank’s outstanding balances and fee revenue. The program includes offering eligible customers balance transfers via promotional balance transfer checks sent through direct mail, online offers and customer service center offers. The checks can be used to pay off other loan types or may be used for any purchases where checks are accepted as payment. Offers are highly targeted based on individual portfolios and account segments. This targeting allows the Bank to maximize balances and fees while meeting key metrics set by U.S. Bank Finance Policy.
The role will also need to contribute toward the success of our portfolio management programs which include Extend Pay, Spend and Get, Credit Line Increase, and E-commerce campaign initiatives. Candidate should be able to collaborate as an independent contributor with cross functional teams to implement strategies across a product or business line. Responsibilities will include the following:
- Analyzing data to develop business strategies to maximize returns.
- Developing campaign planning and test design for all portfolio programs which focus on improving segment level profitability and optimizing offer strategy at the customer level.
- Building the campaign response forecast and performance curves for individual offers and reviewing the details of the final financial results with Finance.
- Providing detailed campaign tracking of all marketing programs and presenting results and test vs. control financials to business lines and senior management
- Working knowledge of statistical models that included response, incremental sales and revenue, and gamer that are used in campaign targeting. Experience developing the models is not required but the candidate must be able to implement the results of the model development.
- Evaluating external data sources from credit bureaus and other vendors to determine their value for targeting models and segmentation.
- Successful applicants will exemplify US Bank's ethical principles of uncompromising integrity, respect for others, accountability for decisions and actions, and good citizenship.
Leaders at U.S. Bank consistently demonstrate integrity and ethics, maturity and resilience, and inspire trust and confidence among their teams. Our leaders are strong communicators who promote collaborative relationships, influence others, and value the diversity of backgrounds and ideas among their employees.
- Bachelor's degree in a related field, or equivalent work experience
- Six to eight years of statistical and/or data analytics experience
- SAS / SQL / Oracle Netezza is necessary (R or Python also helpful)
- Background in campaign management and analysis
- SME in project planning and organization
- Adobe Analytic Environment and other digital tools
- Tableau
- Financial Services with credit card experience
- 4 years analytic experience
- 2 years experience with business intelligence applications; decision support systems, query and reporting, online analytical processing, statistical analysis, forecasting, and data mining
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $119,765.00 - $140,900.00 - $154,990.00U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.