At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

The Digital Web Analytics & Tagging team is a part of the Marketing Analytics and Technology organization at U.S. Bank and is responsible for managing digital data collection from beginning (goal of Application/Feature) to end (reporting of Application/Feature) to provide an accurate and trustworthy digital data foundation and data literacy. It is an enabling function supporting the Business Unit Marketing and Enterprise Analytics & Customer Experience teams (EACX) and thereby the Chief Product Officers/Line of Business, responsible for measuring, assessing and articulating the efficacy of our marketing strategies to help drive growth and/or efficiency opportunities across the bank.

U.S. Bank is looking for a Digital Marketing Tagging Manager to reside within the Digital Web Analytics & Tagging team. This person will be responsible for the implementation and testing of 1st and 3rd party tagging solutions for marketing campaigns, as well as data collection management and privacy governance across the marketing ecosystem.

Primary Responsibilities

• Work with internal partners and agency partners on the tagging strategy and implementation of various marketing analytics tags within our tag management system.

• Lead 3rd party marketing tagging requirements discussions between the agency(s) and the internal marketing teams plus testing and monitoring tag activity to ensure proper measurement and privacy compliance.

• Support and maintain updating all media tag documentation and tracking tools as well as supporting the governance of tags across sites.

• Work closely with Compliance and Risk Teams for tag approvals and auditing.

• Liaison with Marketing Agency(s) and Tagging implementation team to ensure correct information flow between teams.

Basic Qualifications

• Bachelor's degree in a related field, or equivalent work experience

• Five to seven years of statistical and/or data analytics experience

Preferred Skills/Experience

• Knowledge of tag management systems like Tealium, GTM, etc.

• Experience reading JavaScript and understanding how 3rd party marketing and analytics are implemented on websites.

• An understanding of media vendor tagging and procurement (3rd party tags).

• Experience using OneTrust to support digital opt-out and consent management.

• Experience with debugger tools (Preferred Chrome console, Alternatives: Charles, Chrome plugin debugger tools, etc.).

• Proficiency in MS Office Suite, specifically Excel and PowerPoint.

• Experience and understanding of Adobe Analytics & Workspace.

• General understanding of marketing channels and tactics.

• Experience with Microsoft Teams, Jira and/or Confluence.

• Experience with Google Campaign Manager, DV360 & SA360 as it relates to tag development & deployment.

• Tagging solution experience within an agency environment.

• Knowledge of setting up ObservePoint audits.

• Must have keen attention to detail and strong organizational skills.

• Must be an excellent, detailed communicator (verbal & written) who is able to disseminate information across a wide variety of expertise levels within external & internal groups.

• Should have a project manager mentality and enjoy that type of work.

• An inquisitive mind who likes to stay up-to-date on the latest trends as they relate to your industry and expertise.

• Someone who is always looking for efficiencies and better, easier ways to achieve goals.

Tag: INDMO

*This role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits:

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $105,400.00 - $124,000.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.