Digital Marketing Strategist
Marketing & Communications
Charlottesville, VA, USA
USD 65,208-93,161 / year
The Digital Marketing Strategist is responsible for developing, executing, and optimizing digital marketing initiatives that support organizational goals and enhance the customer experience across multiple digital channels. This role serves as the subject matter expert for the organization's email marketing platform, managing Salesforce Marketing Cloud, audience segmentation, templates, data extensions, landing pages, and campaign execution while ensuring adherence to email marketing best practices.
Working collaboratively with marketing, creative, content, and digital teams, the Digital Marketing Strategist develops and supports integrated marketing campaigns across email, search, social media, display, video, and web channels. The role also supports CRM administration, campaign analytics, lead management, and marketing automation while maintaining microsites, campaign pages, and front-end web content using HTML and CSS.
The ideal candidate is a strategic and data-driven digital marketing professional with experience in marketing automation, CRM systems, web technologies, analytics, and cross-functional project management. This individual thrives in a fast-paced environment, effectively manages multiple priorities, communicates with a wide range of stakeholders, and continuously seeks opportunities to improve campaign performance, user experience, and digital engagement.
What you will do:
- Support digital advertising and promotional activities across a variety of platforms including search, social, display and video.
- Collaborate with team members in the creation of campaign assets including design, copy, landing pages and interactive components.
- Coordinate with the marketing, content, creative and digital teams to build campaigns.
- Develop microsites and campaign pages in the CRM system(s).
- Manage external email and list vendors and agencies.
- Manages the email and process workflow across several marketing teams and track progress through Workfront.
- Use proven understanding of UX, IA and email best practices to create effective templates.
- Understand and manage the Invoca call tracking and reporting systems.
- Measure, track and report the effectiveness of the campaigns using CRM, Google Analytics and vendor tools.
- Integrate campaigns with internal systems, data sources and tracking.
- Operate as part of a larger digital team to overlap and backfill in the areas of web maintenance, troubleshooting, analytics and reporting.
- Stays current on new technologies and recommends and plans for content enhancements to the system.
- Communicates clearly to express thoughts and ideas.
- Manages multiple projects effectively.
- In addition to the above job responsibilities, other duties may be assigned.
MINIMUM REQUIREMENTS
Education: Bachelor's degree required.
Experience: A minimum of 3 years of experience in the digital space. Two years of email platform management or email marketing campaigns preferred. Similar experience in the web or analytics space may qualify. Strong understanding of HTML and CSS required. Excellent writing and communications skills are required.
Licensure: None.
Preferred Qualifications:
Experience: 5 to 7 years of experience
Technical skills – Google Ads, Google Analytics, Meta (preferred), Salesforce Marketing Cloud Certification (preferred), Additional Google certifications (preferred)
PHYSICAL DEMANDS
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs
Benefits
Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
Paid Time Off, Long-term and Short-term Disability, Retirement Savings
Health Saving Plans, and Flexible Spending Accounts
Certification and education support
Generous Paid Time Off
UVA Health is a world-class Magnet Recognized academic medical center and health system with a level 1 trauma center. 2023-2024 U.S. News & World Report “Best Hospitals” guide rates UVA Health University Medical Center as “High Performing” in 5 adult specialties and 14 conditions/procedures. We are one of 70 National Cancer Institute designated cancer centers. UVA Health Children’s is named by 2023-2024 U.S. News & World Report as the best children's hospital in Virginia with 9 specialties ranked among the best in the nation. Our footprint also encompasses 3 community hospitals and an integrated network of primary and specialty care clinics throughout Charlottesville, Culpeper, Northern Virginia, and beyond.
The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about UVA’s commitment to non-discrimination and equal opportunity employment.