Department Overview

Our Marketing department focuses on building and promoting the W&D brand to ensure that everyone understands the benefits of W&D. Our specialized marketing experts collaborate to provide excellent service internally and externally. Our specialties include Brand & Content, Creative, Marketing Strategy & Planning, Digital (Web, Email and Advertising), PR/Social Media, Events, and Operations and Analytics.

The Impact You Will Have

Walker & Dunlop (W&D) is currently seeking a Social Media/Public Relations Coordinator to support the Marketing Communications team. The social media coordinator will be responsible for executing and bringing to life Walker & Dunlop’s social media marketing and public relations strategies. The position will work on all W&D social channels with the goal of deepening engagement with existing fans and gaining new followers. Day to day tasks include creating and scheduling content, monitoring trends and analytics, engaging with followers and implementing creative social strategies to increase brand awareness. This position will also collaborate with internal teams to mine for content and generate stories promoting W&D success and culture. The coordinator will work alongside the social media manager to manage monthly content calendars and develop fresh new ideas alongside the social media agency to ensure effective use and execution of strategy on all platforms. The coordinator will also assist the public relations manager on releases, pitches, award submissions and generating story ideas.

An ideal candidate is a confident, effective communicator who is comfortable writing and copy-editing social copy for all social platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. The candidate is also an organized multi-tasker who is passionate about learning and promoting the company’s various business lines, commercial real estate finance and company culture.

Primary Responsibilities

• Create new, visual, and dynamic content for our social media channels
• Deploy creative campaigns across social groups to capture new followers
• Facilitate daily, real-time dialogue with W&D social communities
• Write and edit press releases, bios, submissions and more when needed.
• Identify relevant relevant news, trends, and current events to highlight.
• Gather and analyze reports on social media success metrics, track KPIs, benchmark competitors’ metrics, identify areas of success and improvement, and make recommendations based on analysis.
• Plan and maintain a calendar of overall social media activities, post and distribute content on social media channels.
• Perform regular account maintenance within each social media channel, update pages as needed.
• Proactively work with teammates to improve processes and work methods for greater efficiency and effectiveness.
• Communicate and problem-solve daily with teammates, clients, vendors, and other stakeholders
• Attendance is generally required from 8:30 am – 5:30 pm local time, Tuesday through Thursday, with the option to work remotely on Mondays and Fridays.

Education and Experience

• Bachelor’s Degree in relevant field (Communications, Journalism, Public Relations, Marketing, etc. is preferred) or equivalent working experience.
• Two+ years of experience with communications and social media management.
• Familiarity with the commercial real estate industry is preferred but not necessary

Knowledge, Skills and Abilities

• Passion for social media and proficiency with major social media platforms and social media management tools
• Proficiency in Asana and Sprout tools
• Excellent social listening skills
• Ability to understand historical, current, and future trends in the digital content and social media space
• Strong copywriting and copy editing skills
• Top-notch oral and verbal communication skills
• Time management skills with the ability to multitask
• Detail-oriented approach with ability to work under pressure to meet deadlines
• Project management and analytical skills with an ability to build plans and help execute
• Excellent and proactive communication and interpersonal skills. Ability to clearly articulate an issue, technical approaches, and expected impacts.
• Experience liaising with internal and external stakeholders to coordinate social media activities and objectives.
• Confident, organized, and reliable.
• An ability to adapt and learn new platforms
• Ability to collaborate with a team remotely.
• Strong problem-solving skills with an eye for detail.
• Ability to show ownership of your work, take on challenges and acknowledge growth opportunities, and demonstrate patience when learning new processes
• Courtesy, respect, and thoughtfulness in teaming with colleagues and other stakeholders

This position has an estimated base salary of $60,000 - $70,000 plus discretionary bonus. An employment offer is based on the applicant’s relevant work experience, applicable knowledge, skills, abilities, internal equity, and alignment with market data.