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Lead Marketing Consultant (Product Marketing Manager)

Wells Fargo

Wells Fargo

Marketing & Communications, Product
Multiple locations
Posted on Monday, June 10, 2024

About this role:

Wells Fargo is seeking a talented Lead Marketing Consultant (Product Marketing Manager) to join the Merchant Services Product Marketing Team. This individual contributor role will create effective customer-facing marketing collateral to attract, engage, and retain merchant customers. Reporting to the Merchant Services Product Marketing leader, the ideal candidate will have demonstrated success in authoring and continually refining positioning and messaging in the financial services and/or payments industry, preferably B2B (small business, corporate/commercial, or both). In collaboration with senior Product, Sales Enablement, Legal and Compliance, and other Marketing colleagues, this role will create and refine compelling and compliant content in alignment with our customer value propositions, and brief creative agencies, as necessary, to develop and deliver marketing materials for distribution across multiple channels.

Learn more about the career areas and lines of business at wellsfargojobs.com


In this role, you will:

  • Develop and deliver effective positioning and messaging and marketing collateral for both the Merchant Services Small Business and Commercial/Corporate Banking customer segments
  • Manage the end-to-end process to create and deploy compelling customer-facing product marketing materials, including directly authoring content and working with vendors when appropriate
  • Lead work across functional teams to achieve marketing deliverables
  • Understand the competitive landscape and translate insights into strategic direction
  • Ensure adherence to legal, compliance, and privacy regulations and policies related to marketing


Required Qualifications:

  • 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or social media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

  • Deep experience in writing, designing, delivering, and continually refining product positioning and messaging in alignment with customer value propositions
  • Strong interpersonal skills with the ability to build productive business relationships, mobilize resources and cross-functional teams, and influence peers, partners, and senior leaders to gain buy-in for new ideas or initiatives
  • Outstanding verbal and written communication skills, including well-honed presentation skills and the ability to craft clearly written and effectively positioned content that makes complex technical subjects easy to comprehend
  • Impeccable attention to detail with extensive experience in formatting, reviewing, and proofreading materials for content accuracy, effectiveness, regulatory requirements, alignment with overall messaging strategies, and adherence to brand standards
  • Highly organized with strong project management skills and a proven ability to handle multiple concurrent assignments; takes personal responsibility for producing deliverables under tight deadlines; works well under pressure in a rapidly changing environment while maintaining the highest quality standards
  • Keen eye for design and experience managing the creative development process – including defining and refining project scope, developing and delivering creative briefs, and synthesizing and providing creative feedback
  • Problem solver with demonstrated experience in analyzing complex issues, conducting competitive analyses, leveraging market research data, proactively researching solutions, suggesting process improvements, and refining messaging
  • Strong risk mindset with proven ability to develop compelling marketing messages and deliverables while complying with complex regulatory requirements
  • Advanced Microsoft Office (Word, Excel, Outlook and PowerPoint) skills
  • Experience in the payments industry and in marketing to business segments

Job Expectations:

  • This position offers a hybrid work schedule.
  • This position is not eligible for Visa sponsorship.

Pay Range:

Concord & San Francisco CA: $115,900 - $206,100 Annually.

New York NY: $115,900 - $206,100 Annually.

*Only internal employees that currently reside in Wells Fargo Cards & Merchant Services will be considered for the following locations:

Minneapolis MN

Concord CA

San Francisco CA

Pay Range

$96,600.00 - $206,100.00

Benefits

Wells Fargo provides all eligible full- and part-time employees with a comprehensive set of benefits designed to protect their physical and financial health and to help them make the most of their financial future. Visit Benefits - Wells Fargo Careers for an overview of the following benefit plans and programs offered to employees.

  • 401(k) Plan
  • Paid Time Off
  • Parental Leave
  • Critical Caregiving Leave
  • Discounts and Savings
  • Health Benefits
  • Commuter Benefits
  • Tuition Reimbursement
  • Scholarships for dependent children
  • Adoption Reimbursement

Posting End Date:

15 Jun 2024

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.