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Senior Manager, Integrated Communications Measurement, Strategy, and Insights

Wells Fargo

Wells Fargo

Marketing & Communications
Multiple locations
Posted on Tuesday, June 11, 2024

About this role:

Leading a team of strategists and analysts, this position will provide strategic direction to the evolving communications measurement, strategy, and insights program supporting Corporate Communications and Integrated Marketing within Public Affairs. Reporting to the head of Integrated Communications, this individual will assist in bringing a new level of analytical rigor to the entire department and a culture of data-driven decision making.

This individual will be an expert in omni-channel communications and adept at leveraging data and insights to align strategy to business needs. The candidate will have a strong understanding of the communications function and business operating model; experience in querying and summarizing data, web analytics, and statistics; a proven track record of shaping business strategy; and experience telling stories with data. In addition, the candidate is a critical thinker, a self-starter, and an excellent communicator who uses data over opinion to drive the business forward, with a proven track record of fostering strong cross-functional team collaboration.

In this role, you will:

  • Manage a team of analysts and managers on daily reporting, measurement, and analytics tasks.

  • Conduct objective analysis of omni-channel data, measure against established business goals, translate them into actionable recommendations, and develop standard and ad-hoc reporting capabilities.

  • Proactively establish benchmarks and KPIs, measure performance, and glean useful insights.

  • Lead strategy and execution for communications knowledge agenda (reputation research, message testing, etc.) and serve as a team leader and culture carrier.

  • Manage relationships with external vendors/partners.

  • Prepare presentations highlighting capabilities, performance, and learnings.

  • Partner with key stakeholders to identify process improvement opportunities and implement new approaches for effective risk management.

  • Act as a key day-to-day partner to leaders across Public Affairs, assisting in execution of program measurement strategies, reporting to the executive committee, regulatory briefings, internal reports, and presentations.

Required Qualifications:

  • 6+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

  • 3+ years of management experience

Desired Qualifications:

  • Experience developing a communications strategic measurement and insights program.

  • Experience developing reporting capabilities that shape communications strategy and informs decision making.

  • Experience with social media, earned media, and digital media monitoring and insights platforms including CISION, Sprinklr, Adobe, etc.

  • Experience developing integrated iPESO and omni-channel communications strategies.

  • Experience consulting and influencing senior leaders, partners, and peers.

  • Experience leading geographically dispersed, cross-functional teams.

  • Experience working with multi-cultural or cross-cultural teams, including the ability to use data and insights to inform storytelling to diverse audiences.

  • Multi-lingual skills are very desirable.

Office Locations & Pay Ranges:

  • 401 South Tryon Street - Charlotte, NC ($111,100 to $197,500)

  • 150 East 42nd Street - New York, NY ($133,300 to $237,100)

  • 1700 K Street, NW - Washington, DC ($122,200 to $217,200)

Pay Range

$111,100.00 - $237,100.00


Wells Fargo provides all eligible full- and part-time employees with a comprehensive set of benefits designed to protect their physical and financial health and to help them make the most of their financial future. Visit Benefits - Wells Fargo Careers for an overview of the following benefit plans and programs offered to employees.

  • 401(k) Plan
  • Paid Time Off
  • Parental Leave
  • Critical Caregiving Leave
  • Discounts and Savings
  • Health Benefits
  • Commuter Benefits
  • Tuition Reimbursement
  • Scholarships for dependent children
  • Adoption Reimbursement

Posting End Date:

28 Jun 2024

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.