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Corporate & Investment Banking Marketing Content Strategy Leader

Wells Fargo

Wells Fargo

Marketing & Communications
Multiple locations
Posted on Thursday, July 4, 2024

About this role:

The Corporate & Investment Banking Cross-Platform Content Strategy Leader will be responsible for setting the overall business and marketing thought leadership strategic goals and identifying marketing/sales opportunities that work across businesses such as Commercial Banking, Wealth & Investment Banking and Wells Fargo Enterprise. This role will work closely with senior executive leaders across Corporate & Investment Banking, Commercial Real Estate, Institutional Investing, Global Treasury Management, Diverse Segments, and International Regions to develop a multi-year content strategy roadmap that balances line of business and channel needs with a client-centric focus to deliver on business objectives.

The leader will also oversee content strategy efforts that span across business segments, government policies, industries, economics, talent management, research and insights, and public affairs (e.g., Environmental Sustainability and Governance, Diversity and Inclusion, Community outreach), to ensure the proper strategic content marketing alignment and perspective.

This leader will direct content strategy across multiple platforms, channels, and formats to deliver relevant content that enhances the Corporate & Investment Banking brand, deepens client engagement, and builds awareness and industry credibility. This leader will deliver thought leadership with the goal to optimize Corporate & Investment Banking content specific to print, digital, television/video, podcasts, social media, whitepapers, newsletters, webinars and website, events, to enhance Wells Fargo’s reputation as a premier global financial leader.

The leader will need to be able to cultivate and nurture relationships internally and externally while influencing groups at all levels and be central to achieving the mission of the strategic marketing group. The leader will work with dedicated resources in Centers of Excellence across Wells Fargo to operationalize, manage external content vendors to drive impact, define new innovation vendor to drive automation and manage marketing sciences to deliver strong return on investment objectives. Key centers of excellence include Digital & Social Capabilities, Digital Marketing Execution, In-house Agency, Brand Management, Technology, and Insights & Analytics. This leader will be responsible for leading quarterly competitive analysis and content strategy trends for the six key businesses.

Key Responsibilities:

  • 7 + years’ experience overseeing and development of content strategies for B2B, c-suite, investment banking audiences, marketing strategy and brand development.
  • 5+ years’ experience writing and developing content for executives on all digital channels
  • Strong ability to collaborate and influence across lines of business at multiple levels; negotiating with senior business and marketing executives to create and manage strong relationships.
  • Acts as a champion for diversity and inclusion as it relates to client testimonials, channel and media planning, cross enterprise collaboration, and communications.
  • Partners with cross-functional management to obtain resources, influence business outcomes, and ensure alignment with Wells Fargo’s strategy/policies and business line objectives.
  • Ability to provide strategic design thought leadership and counsel to partners and ability to connect “dots” across various and sometimes competing/ambiguous challenges.
  • Strong client targeting expertise – CRM platforms and
  • Deep partnering experience in driving cross-business functions and initiatives, including defining scope, driving socialization and gaining commitment and buy-in; strong consultative skills.
  • Effective translation of business plans into marketing strategies, and understanding of all elements of the marketing and social media components; analytical understanding for how and when marketing is successful in driving positive business outcomes; ability to use data to measure, refine and improve marketing activities.
  • Tracks, analyzes, and reports on return on investment for all programs.
  • Evaluates ongoing market and competitive activity and provide reporting to help drive decisions and improve program outcomes.
  • Seeks outside industry knowledge and trends to help influence programs and business results.
  • Works closely with Centers of Excellence to ensure quality assurance and flawless execution.
  • Facilitates business and stakeholder routines to gain objective alignments.
  • Foster an entrepreneurial spirit; ability to manage through ambiguity and transformation.
  • Identify and harness common functions across the enterprise and line of business marketing teams to gain efficiencies and cost-savings; ability to align marketing resources with business-specific distribution teams to drive exceptional business results and client outcomes.
  • Strength in communications, interpersonal relationships, influencing and presentation skills and leading in a virtual environment where partners, leaders, and team members may are in multiple locations.
  • Proven people leader and manager skills – recognized for the ability to communicate a vision and motivate and engage teams.
  • Strong sense of urgency, proactive, and results oriented; applies and maintains rigorous standards to manage marketing operational risk.
  • Analytical understanding for how and when marketing is successful in driving positive business.
  • Deliverer innovative and creative marketing solutions that is differentiated.
  • Risk mitigation experience that ensures adherence to Legal, Compliance and Privacy regulations and policies related to marketing. May manage a small team and/or lead virtual cross-functional teams.

Required Qualifications:

  • 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

  • Experience leading Corporate & Investment Banking client content engagement programs (for an Agency or Corporation).
  • Outstanding interpersonal skills; proven client service expertise required in order to create, maintain, and enhance strong relationships across the enterprise.
  • Proven social media/digital program management experience working with compressed and complex production schedules.
  • Strong organizational skills and meticulous attention to detail and time management.
  • Flexibility and adaptability; able to problem-solve and handle pressure well.
  • Works well in collaborative and inclusive environment.
  • Displays a strong drive for results and is able to overcome challenges to deliver with superior quality.
  • Excellent verbal, written, and interpersonal communications skills.
  • A BS/BA degree or higher.
  • Analytical/Technical mindset – Enjoy challenges and determining workarounds or alternatives in response to technical and/or regulatory limitations, leveraging data and market research.
  • Experience with planning, executing and optimizing multiple paid media campaigns simultaneously.
  • High proficiency in Excel and PowerPoint

Job Expectations

  • Up to 10% travel
  • This position can be located in New York or Charlotte, NC. Other areas negotiable

This position is subject to FINRA Background Screening Requirements, including successful completion and clearing of a background check. Internal transfers are subject to comply with 17 CFR 240.17f-2 of the Securities Exchange Act of 1934 and FINRA Bylaws, Article III, Section 3, which states that Associated Persons should not be subject to statutory disqualification. Successful candidates must also meet ongoing regulatory requirements including additional screening and are required to report certain incidents.

Pay Range

$111,100.00 - $237,100.00


Wells Fargo provides all eligible full- and part-time employees with a comprehensive set of benefits designed to protect their physical and financial health and to help them make the most of their financial future. Visit Benefits - Wells Fargo Careers for an overview of the following benefit plans and programs offered to employees.

  • 401(k) Plan
  • Paid Time Off
  • Parental Leave
  • Critical Caregiving Leave
  • Discounts and Savings
  • Health Benefits
  • Commuter Benefits
  • Tuition Reimbursement
  • Scholarships for dependent children
  • Adoption Reimbursement

Posting End Date:

14 Jul 2024

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.