Senior Analytics Consultant - Marketing Audience Operations
Wells Fargo
About this role:
Wells Fargo is seeking a Senior Analytics Consultant in the Marketing Audience Operations group. Marketing Audience Operations supports all Marketing teams across all Wells Fargo Lines of Business. We advise and consult with Marketing on the marketing audience targeting strategies, supporting which customers we plan to target in a marketing campaign. Our team builds the audience by using analytics tools or marketing platforms to build the customer list/population using SAS/Unica/Pega/Adobe Audience Manager. Our team consists of technical data experts who can consult on strategic planning and are able to execute in a highly complex process.
In this role, you will:
- Develop business strategies that will drive growth, profitability, and competitive advantage for Wells Fargo
- Develop, test, analyze and implement strategies to achieve the financial objective relevant to macro-economic conditions
- Work closely with cross functional team (Tech, Product, Risk, Operations) to drive impact on a given product, problem, or initiative
- Provide strong relationship management with internal Marketing and partners across Wells Fargo
- Develop technical requirements & targeting builds (audience lists/conversations) for multi-channel campaigns from Planning to Delivery
- Accurately manage campaign lifecycle workflow tasks to meet campaign target dates
- Ensure workflows are built using Standard Practices and optimized for automation
- Managing and prioritizing multiple complex projects,
- Building and maintaining strong business relationships in order to identify, define, execute, and analyze complex marketing audience initiatives.
- Build and maintain necessary processes, controls, and procedures to ensure data accuracy and business functionality, while complying with privacy and security policies.
- Utilization of multiple databases and/or tools, supporting the design of complex marketing audience campaigns, which will be executed across multiple distribution channels (direct mail, email, phone, ATM, on-line, etc.)
Required Qualifications:
- 4+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
- 4 + years of experience in technical and/or database skills: SQL, SAS relationship databases (such as Oracle, Teradata, Aprimo, Unica IBM or equivalent)
- Strong conceptual thinking and ability to drive clarity in ambiguity while dealing with credit and operational problems
- Highly refined and professional verbal and written communications
- Outstanding problem solving and decision-making skills based on analytics
- 3 + years of experience with Adobe Audience Manager, PEGA and Unica preferred
- 4+ years database management experience manipulating data for analytic purposes
- Experience in specializing in lead/contact list generation and management
- Proven leadership experience consulting, collaborating and influencing across heavily matrixed organizations and within varying levels of management
- Strong facilitation and presentation skills
- Strong quantitative and qualitative analytic skills with the ability to discuss strategic concepts
- High attention to detail and accuracy
- Ability to manage and prioritize multiple complex projects
- Ability to establish and maintain strong business relationships in order to identify, define, build, and execute complex direct marketing initiatives
- Ability to ensure adherence to privacy, information security, legal, compliance, and WF business policies and regulations, and ensuring that all audit requirements are met and documented
- Familiarity with consumer loan products and financial services
- Managing and prioritizing multiple complex projects
Job Expectations:
- Hybrid work schedule with 3 days in office and 2 days remote (Monday through Friday)
- Willingness to work on-site at stated location on the job opening
- No relocation assistance
- No visa sponsorship
Posting End Date:
13 Nov 2024*Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.