Global Talent Marketing & Digital Strategist
Wells Fargo
About this role:
Wells Fargo is seeking a Senior Marketing Consultant.
We believe in the power of working together because great ideas can come from anyone. Through collaboration, any employee can have an impact and make a difference for the entire company. Explore opportunities with us for a career in a supportive environment where you can learn and grow.
In this role, you will:
Lead or participate in development of planning and executing increasingly complex highly visible programs within marketing
Contribute to marketing, creative or product management for major product lines and provide expert level consultation in one or more areas critical to E-business success such as marketing programs, new products, or product enhancements
Review and analyze moderately complex information across projects or programs to present findings and recommend solutions to management while developing work plans, campaign requirements, establishing milestones and reports comparing results to projections
Analyze product collateral design, development, distribution, regional marketing, and sales support including local advertising or brand awareness, sponsorships, promotions, sales campaigns, tracking, research, and reporting on trends and program effectiveness
Lead team to meet marketing deliverables while leveraging solid understanding of legal, compliance, privacy regulations and policies related to marketing
Collaborate and consult with product areas, technology, customer care, other organizational units, alliance partners, vendors, and line managers to recommend solutions to a wide range of difficult problems
Mentor other marketing professionals
Required Qualifications:
4+ years of Marketing, E-business, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education.
Desired Qualifications:
Experience in digital marketing, talent marketing, or employer branding functions supporting various hiring campaigns in at least two of the following areas: university hiring campaigns, employee referral programs, internal talent mobility, social and/or digital media campaigns, recruitment advertising media.
Proficiency in digital marketing tools and platforms, such as Google Analytics, SEO tools, SharePoint, Microsoft Teams, email marketing software, content management systems, video editing tools, and creative suites.
Project management and implementation experience, managing projects from beginning to end, that vary in scope and complexity while meeting deadlines within a request board/ticketing system.
Knowledge of industry best practices and emerging trends in talent attraction and engagement.
Proven experience in developing and executing integrated digital marketing strategies and campaigns.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Excellent communication, storytelling, and content creation skills. Strong writing and editing skills, with the ability to simplify complex concepts for diverse audiences.
Marketing agency, advertising agency, or corporate brand management experience
Experience collaborating and influencing leaders, peers, and colleagues in a large, matrixed environment.
Experience of working in International and/or global roles.
Job Expectations:
Develop and implement comprehensive marketing strategies to attract and engage talent across all channels, with a focus on digital platforms.
Create and execute innovative strategic marketing campaigns, including email marketing, content marketing, SEO, SEM, and programmatic advertising.
Utilize data-driven insights to optimize campaigns, ensuring maximum reach and engagement with potential talent.
Manage and monitor marketing budgets, ensuring efficient and effective use of resources.
Ensure all content meets brand guidelines and regulatory requirements. Review content for accuracy, consistency. Partner with legal and compliance for review of adherence to standards. Implement quality control processes to maintain high content standards.
Participate and lead complex cross-functional groups to create, edit, and manage digital content for more advanced marketing campaigns, programs or initiatives that enable seamless talent engagement across all channels.
Design and implement strategies to engage passive talent and build long-term relationships utilizing recruitment marketing platforms and technologies.
Conduct market research to identify trends, target audiences, and competitive landscape to inform strategy development.
Collaborate with internal stakeholders to align talent marketing efforts with the overall organizational storytelling.
Lead complex initiatives and work across functional teams to strategize, plan and ensure execution of a variety of marketing, development strategies and programs with broad impact.
Posting End Date:
30 Dec 2024*Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.