Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow? A position at Xcel Energy could be just what you’re looking for.

About the Job:

The Senior Manager of Social Media leads the development and execution of our brand's social media strategy and execution. This role is a dynamic leader with a strong background in developing and executing comprehensive paid and organic social media strategies that integrate across all marketing touchpoints to build brand trust and increase customer engagement.

Key Responsibilities:

1. Develop and implement innovative, social-first content strategies across platforms including Instagram, X/Twitter, Facebook, LinkedIn, and others

2. Lead and manage a team of social media professionals, fostering a collaborative and innovative work environment

3. Create and oversee the execution of social media campaigns aligned with overall brand goals and product launches

4. Collaborate with cross-functional teams to ensure cohesive messaging and maximize the impact of partnerships and sponsorships

5. Analyze social media metrics and provide data-driven insights to optimize performance and ROI

6. Stay current on social media trends, best practices, and emerging platforms to maintain a competitive edge

7. Manage relationships with external agencies, influencers, and platform partners

8. Develop and maintain social media policies, guidelines, and best practices for the organization

9. Oversee social media budget and resource allocation

Minimum Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, Communications, or related field; MBA preferred
• 10+ years of experience in social media marketing, with at least 5 years in a leadership role
• Proven track record of developing and executing successful social media strategies
• Strong understanding of social media analytics and performance measurement
• Excellent leadership, communication, and presentation skills
• Experience managing and mentoring teams
• Ability to work in a fast-paced environment and adapt to changing priorities
• Proficiency in social media management tools and content creation platforms

Preferred Qualifications:

• Advanced degree in Marketing, Communications, or MBA
• Familiarity with paid social advertising and influencer marketing
• Knowledge of SEO and content marketing best practices

As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you’re ready to be a part of something big, we invite you to join our team.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Individuals with a disability who need an accommodation to apply please contact us at recruiting@xcelenergy.com.

Non-BargainingThe anticipated starting base pay for this position is: $105,600.00 to $172,000.00 per yearThis position is eligible for the following benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Volunteer Paid Time Off (VPTO), Parental Leave

Benefit plans are subject to change and Xcel Energy has the right to end, suspend, or amend any of its plans, at any time, in whole or in part.

Deadline to Apply: 09/27/24

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ACCESSIBILITY STATEMENT
Xcel Energy endeavors to make https://www.xcelenergy.com/ accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Xcel Energy Talent Acquisition at recruiting@xcelenergy.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.